connect.priceless.com is a new way that Mastercard is using blockchain technology to enhance priceless experiences and better connect people to a world of possibilities.

At participating in Mastercard events or priceless experiences, cardholders will receive a free digital pass or 

 (in the form of an NFT) that grants them special access, unlocks exclusivity, or delivers surprises to those who own them.

When collecting digital passes, Mastercard will bring cardholders closer to the passions they love by unlocking more experiences for them.

Cardholders will create an account using a 

 digital wallet. Once the account has been created, members will simply use that email to access any active program to collect a pass or 

. All passes and mementos will be stored within the “My Collections” page and will be used to facilitate access and exclusivity at eligible priceless experiences.

A non-fungible token (NFT) is a unique, one-of-one digital asset that lives on a blockchain. NFTs are tied to digital files like art, tickets, imagery, audio, and collectibles.

A blockchain is a system of recording information (like a database or ledger) that is shared through a computer network. As a database, a blockchain stores information electronically in a digital format. Mastercard is leveraging the technology of leading blockchain development company Polygon to mint each digital collectible. To learn more about Polygon visit 

What is a blockchain? What blockchain partner is Mastercard using?

To participate, cardholders will create their own MoonPay digital wallet, which will allow them to claim and collect an NFT at any participating experience. Mastercard and MoonPay have delivered a seamless wallet creation process that only requires an email address to access and return to the platform at any point.


At this time, only MoonPay wallets will be used to access the connect.priceless.com platform.

Do I need my own digital wallet to participate?

Not all priceless experiences will have NFTs, but participating experiences will.

Will all priceless experiences have an NFT?

Depending on the program, collectors will be eligible for exclusive benefits such as tickets, offers, meet-and-greets with ambassadors, or Priceless Experiences.

What do I get for owning a digital pass or memento through connect.priceless.com?

No, there is absolutely no purchase necessary to participate. All NFTs are free to collect.

New activations and campaigns will be rolled out throughout the year. Stay connected through our community or website to keep up with all the new events and opportunities to participate.

When will new activations happen in the program?

No extensive knowledge of Web3 is needed. The Pass to Priceless platform is designed to be accessible and user-friendly, allowing all cardholders to easily participate and enjoy the benefits of digital collectibles.

Do I need to understand Web3 to enjoy Pass to Priceless?

Platform FAQs

A new home for collecting unforgettable memories. 

Cherishing your experiences forever: priceless

Secure a digital pass by participating in a priceless experience.

Claim

Unlock access & exclusivity across passion areas like sports, music, culinary, and more.

Experience

Discover more exclusive experiences by continuing to collect passes.

Collect

Explore a world of possibilities with people who have shared interests.

Connect

How It Works

Check out our live experiences below to claim. Eligibility requirements apply.

LINK - Mastercard Artist Accelerator Season Two

Mastercard Music Pass

Live programs

Mastercard Artist Accelerator Season Two

2024 UEFA Champions League Pass

Mastercard x UEFA Champions League Pass

Share your love of the game, play our quiz and win

How it works

Prizes

UCL Platform FAQs

2024 UEFA Champions League

Mastercard will deliver free digital passes to complement priceless experiences and better connect everyone to a world of possibilities.

Cherishing your experiences forever: priceless

Pass to priceless

How It Works

Claim

Experience

Collect

Connect

How It Works

step 1

Claim

step 2

Experience

step 3

Collect

step 4

Connect

Live programs

Mastercard Artist Accelerator Season Two

2024 UEFA Champions League

Past programs

Mastercard Artist Accelerator Season One

2024 Arnold Palmer Invitational

Past programs

Mastercard Artist Accelerator Season One

2024 Arnold Palmer Invitational

Platform FAQs