Sizzle reel for Artist Accelerator

Welcome to Mastercard Artist Accelerator

In 2023, we launched the first Mastercard Artist Accelerator program, connecting music fans, artists, and creators to emerging tech. 
This season we’re partnering with OnesToWatch to guide a new group of artists and their fans through the future of music as they work with mentors, learn about cutting-edge technology like Web3 and AI, and perform live around the world.
The journey starts here, and we want you to be a part of it.
Shining a spotlight on music's next generation:
Artist in the recording booth

Watch the announcement video

Check out the Mastercard Artist Accelerator season two announcement trailer!

Meet the artists

Learn alongside artists as they take to the stage and explore the future of music.
Asha Imuno Profile Picture

Asha Imuno

Multi-faceted artist, producer and songwriter blending sounds of classic Hip-hop and R&B with new age Soul and Funk.
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New artists coming soon

We’re excited to share details on the additional artists in the coming weeks!

Learn from the mentors

We’re excited to share details on the additional mentors in the coming weeks!
Este performing on stage with a guitar

Este Haim

Este Haim is a GRAMMY-nominated musician, composer, actor and writer. In 2007, Este and her sisters, Danielle and Alana, founded HAIM, their all-female rock band in which Este sings as well as plays the bass.
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Cathleen Cher

Cathleen Cher is a serial entrepreneur who has founded several companies, including a creative management and agency boasting clients including internationally celebrated artists, brands, and an award-winning e-commerce business.
Bio picture of Noreen

Noreen Hamid

Noreen Hamid is an award-winning international Creative Producer, Publicity Director, and Artist/Talent Consultant with over a decade specializing in Hip Hop, R&B, Afrobeats, and Pop, working with celebrated artists and labels in several international markets.
Bio picture of Paul

Paul Finamore

With over a decade of professional experience, Paul Finamore has charted a highly decorated path in the fields of tour and production management.
Bio picture of Larry Wade

New mentors coming soon

We’re excited to share details on the additional mentors in the coming weeks!
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We are excited to bring the Mastercard Artist Accelerator to life in partnership with OnesToWatch, an emerging artist platform dedicated to introducing new artists and their music to fans around the world.

Artist Accelerator FAQs

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