Mastercard Artist Accelerator Music Pass
Connecting with your love of music:
priceless
.
Mastercard Artist Accelerator Season Two presents fans with an interactive experience to create your own unique one-of-a-kind music pass with generative artwork and your own sonic anthem! This is your pass to unlock all the exclusive content throughout the program.
Welcome to Mastercard Artist Accelerator
In 2023, we launched the first Mastercard Artist Accelerator program, connecting music fans, artists, and creators to emerging tech.
This season we’re partnering with OnesToWatch to guide a new group of artists and their fans through the future of music as they work with mentors, learn about cutting-edge technology like Web3 and AI, and perform live around the world.
The journey starts here, and we want you to be a part of it.
Shining a spotlight on music's next generation:
priceless
Concert Tours
Check out the tour dates for each artist.
November 2024
Loyal Lobos
Check out Loyal Lobos live in concert during her tour in November.
Concert Tours
Check out the tour dates for each artist.
Program Spotlight
Check out the latest content from the Artist Accelerator
Meet the artists
Learn alongside artists as they take to the stage and explore the future of music.
Meet the artists
Learn alongside artists as they take to the stage and explore the future of music.
Asha Imuno
Multi-faceted artist, producer and songwriter blending sounds of classic Hip-hop and R&B with new age Soul and Funk.
JANAYAH
Powerhouse vocalist and songwriter with sound spanning across Pop, Dance, and Drum & Bass.
Brooke Alexx
Pop-rock singer/songwriter recognized for her girl-next-door charm and delightfully original song concepts.
Loyal Lobos
Bilingual singer/songwriter, guitarist, and producer using the universal language of Pop music to transform and celebrate the sounds of her home country, Colombia.
Juliet Ivy
Singer/songwriter blending pop, indie, folk, and hyperpop known for her playful lyrics, childlike whimsicality, and sonic fusion of her Chinese-Colombian heritage.
Learn from the mentors
Get to know the industry professionals who will be supporting the artists through season two.
Este Haim
Este Haim is a GRAMMY-nominated musician, composer, actor and writer. In 2007, Este and her sisters, Danielle and Alana, founded HAIM, their all-female rock band in which Este sings as well as plays the bass.
Cathleen Cher
Cathleen Cher is a serial entrepreneur who has founded several companies, including a creative management and agency boasting clients including internationally celebrated artists, brands, and an award-winning e-commerce business.
Noreen Hamid
Noreen Hamid is an award-winning international Creative Producer, Publicity Director, and Artist/Talent Consultant with over a decade specializing in Hip Hop, R&B, Afrobeats, and Pop, working with celebrated artists and labels in several international markets.
Paul Finamore
With over a decade of professional experience, Paul Finamore has charted a highly decorated path in the fields of tour and production management.
Amit Dodani
Amit Dodani is the co-founder & CEO of KOGO, an artist community & creative incubator focused on elevating under-represented talent across music, film & design.
Fabienne Leys
With 20+ years of music industry experience, Fabienne Leys has guided the careers of some of the world’s most reputable artists, producers, and songwriters.
Larry Wade
As Founder of Decible Entertainment Group, Larry Wade has facilitated the careers of some of 21st century pop’s defining voices.
mxmtoon
Since she was 17, mxmtoon has been creating catchy pop songs that explore complex, hidden emotions, earning her a devoted global following. Mxmtoon has collaborated with artists like Carly Rae Jepsen and Noah Kahan, hosted a podcast, and authored a graphic novel.
David O’Connor
David O’Connor is the Founder of OnesToWatch, a global platform for discovering emerging artists across all genres. Under his leadership, the platform has helped launch major acts like Lewis Capaldi and Tate McRae, offering fans exclusive access to events, tours, and digital content.
Sarah Kesselman
A seasoned music industry professional and General Manager at Neon Gold Records, Sarah Kesselman has a talent for discovering and nurturing the next big thing. From booking Billie Eilish's first live shows to guiding Matt Maeson to platinum status, she’s been at the heart of some major music moments.
Jordy Freed
Jordy Freed is the Head of Brand, Business Development, and Partner Marketing at Sony's audio division, where he has aligned the brand with creators like Olivia Rodrigo and SZA, and partners like Amazon Music and Spotify.
OnesToWatch
We are excited to bring the Artist Accelerator to life in partnership with OnesToWatch, an emerging artist platform dedicated to introducing new artists and their music to fans around the world.